Today, you cannot undermine the importance of mobile phones anymore. There has been a staggering growth of mobile devices like smart phones and tablets, thanks to innumerable benefits it provides to users. People of all ages are using various apps, social media and websites to connect, upload and also avail various services. The number of mobile users runs into millions and it is increasing with each passing day. Currently, more than 60% of American adults are using smart phones and the numbers are increasing rapidly every year. Many businesses have understood the benefits of smart phones and they have taken a step in the positive direction by making their websites mobile-friendly. There is a huge online market that needs to be tapped and by doing that a business can increase reach, sales and profits. But having a mobile website is not enough to attract audience. It should be user-friendly. If the viewing experience and interaction with your website is poor, then they will