Today in this highly
competitive internet driven business world, responsive website designing has
become quite important. Most of the people know the role of responsive web design in enhancing the viewing of websites by viewers. In simple
words, Responsive web design can be defined as the creation of websites that
are easily viewed by a wide range of devices. Responsive Design ensures that
the website’s navigation elements, screen-layouts, text, images, audio/video
players and other UI elements re-adjust themselves on a wide range of devices
so that one need not spend extra time and money in creating and maintaining one
“mobile-site version” and another “desktop-site version” of a website.
Actually, responsive websites are websites that require a minimum or no need
for scrolling, resizing, and squinting to view the content whether you are on a
pc, a laptop, a smartphone, or a tablet. The webpage will have a single URL, so
that the response to your preferred device is automatic, quick and will not
require you to visit an alternate site for perfect viewing.
An important fact to note
is that if we go by Google Analytics, we can easily find that responsive web design is really good for your business website. If you take a look at Google
analytics, you can see that between 30-50% of website traffic can be attributed
to mobile phones and tablets. This trend gained momentum in 2015 and statistics
are projecting by 2016 more web browsing will be done on a mobile device rather
than a desktop computer. Another important fact is that you can have higher
conversion rate if you opt for responsive website designing. A well-designed
user interface enhances the user experience which keeps them on the site for
longer period, decreases the bounce rate and increases the conversion rate. As
a business owner, you should not be worried about the cost-effectiveness of
responsive web design. In fact, it is really cost-effective. If you have a
website that is responsive in design, it means, you can have one site for all
devices. You don’t need a separate mobile website and it will save you money.
You can save a lot of time if you have one website to update, host, market and
maintain it. Saving time means saving a lot of money.
Today, you cannot undermine the importance of mobile phones anymore. There has been a staggering growth of mobile devices like smart phones and tablets, thanks to innumerable benefits it provides to users. People of all ages are using various apps, social media and websites to connect, upload and also avail various services. The number of mobile users runs into millions and it is increasing with each passing day. Currently, more than 60% of American adults are using smart phones and the numbers are increasing rapidly every year. Many businesses have understood the benefits of smart phones and they have taken a step in the positive direction by making their websites mobile-friendly. There is a huge online market that needs to be tapped and by doing that a business can increase reach, sales and profits. But having a mobile website is not enough to attract audience. It should be user-friendly. If the viewing experience and interaction with your website is poor, then they will...
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